Small Cove Media Barbershop Growth System
For shops doing $30K+ a month

Here's how we'll add $20,000 a month to your barbershop.

A booking-first ad system that fills your slow weekdays. We build it, we run it, and every dollar shows up on a report you can actually read.

Watch this before you book

About eight minutes. Worth it before we talk.

$618
August ad spend
$106,727
August gross sales
63x
Return on revenue above baseline
$2.64
Per net-new client

In February, before the ads, Kongo Barbershop did $67,860 and 371 new clients. In August they did $106,727 and 605. That is 234 clients they would not have had at February's rate, on $618 of ad spend. Fresno, tracked in Meta and their booking system. We measure against their pre-ads baseline rather than total clients, so $2.64 is a floor on what a new client costs, not a ceiling.

  • Slow weekdays filled with booked appointments, not likes and follows.
  • New clients at a cost that makes the math easy. Kongo's was $2.64, measured against what they were doing before the ads.
  • Every ad dollar tracked to real revenue on a report you can read.
  • Nothing added to your plate. We run the system, you run the shop.
Book your discovery call 30 minutes. A fit check, not a pitch.
The honest part

Full chairs on Saturday don't pay for slow Tuesdays.

This isn't ads management. It's a chair-utilization system. You don't have a marketing problem. You have empty midweek capacity that your Saturday rush hides. Those are different problems, and they get solved differently.

Most shops we talk to aren't short on skill. They're short on a steady, predictable way to put new clients in the chair.

  • Midweek gaps in the schedule that the weekend rush quietly covers up.
  • Growth that depends on walk-ins and word of mouth. Neither turns up on demand.
  • An open chair you want to hire for, but no clean way to keep a new barber busy.
  • Boosted posts that spend money and bring back nothing you can measure.

This is built for your shop if

You do $30,000 or more a month in gross sales.
You have been open at least 18 months with a real local following.
You own the shop and control the marketing budget.
You have room for at least 50 more new clients a month.
Run more than one shop? One city is one campaign, one price, however many of your locations it covers. In more than one city? Each city gets its own campaign, its own landing page, and its own $1,500 a month. We'll map it on the call.
The offer

One offer. Add what you want on top.

Every shop runs on the same core system. One city, one campaign, one price, whether that covers one chair or five locations. A second city is a second campaign at $1,500 a month. Want video? Add it on top. 3-month minimum, then month to month. Every ad dollar itemized on your monthly report.

The Core

Barbershop Growth System

The complete system for filling midweek chairs at shops doing $30K or more a month. The exact system behind Kongo's results. Here is everything that runs:

  • Meta ads campaign management, booking focused
  • 5 to 8 static ad creatives a month, built from your own shop photos
  • Ad copywriting and headline testing
  • A landing page and funnel built for your campaign, with its own tracking and ongoing tuning
  • Monthly report with revenue attribution
  • Monthly strategy call and text access
$1,500 / month
plus ad spend, around $300 to $800, paid straight to Meta from your own account
For a shop doing $30,000 a month, that is about a day and a half of revenue. Kongo's return was 63x, measured on the revenue above their pre-ads baseline.
We do not walk at the three-month mark. Run the full three months and follow the booking process. If the campaign has not produced what we modelled on your call, we keep running it at no additional fee for up to 60 more days.
Book a discovery call 30 minutes. A fit check, not a pitch.
This is the system Kongo runs on.
Add-on

Scripted Ad Concepts

+$750 / month

Two ad concepts a month, scripted for your shop, your location, and your brand voice. Scripts and direction, no filming.

Brings your total to $2,250 a month.
Ask about it on the call
Add-on

Remote Video Production

+$1,500 / month

Two videos a month. We script them, you film to a simple shot brief we send, we edit them end to end. No travel, built around footage your shop already captures.

Brings your total to $3,000 a month for two produced videos.
Ask about it on the call
One shop per market. We will not run two competing barbershops in the same city. Your ads would bid against each other for the same local audience and both shops would pay more for worse results. When a market is taken, it is taken.

Three-month minimum, then month to month. We'll match you to the right setup on the call, so you're not guessing now.

The discovery call

Thirty minutes. We run your numbers and tell you the truth.

This is a fit check. If the math doesn't work for your shop, we'll say so on the call, and you've lost half an hour, nothing more.

01

You bring the real numbers

Monthly revenue, average ticket, how many chairs, how full they are. The honest figures, not the rounded ones.

02

We run the math live

We load your numbers into the same model we used for Kongo and show you what a campaign would realistically return.

03

You decide the next step

If it's a fit, we map the setup and timeline. If it's not, we tell you plainly. No pressure either way.

Book your call

Pick a time that works for you.

Choose a slot below. You'll get a confirmation right away and a reminder before we talk.

30 minutes, by video call A fit check, not a pitch Backed by documented Kongo results
Not ready to book?

Leave your email instead.

No pitch and no pressure. Just the occasional note on what is actually working for barbershops running ads right now.

Your email stays with us. Unsubscribe any time.