Small Cove Media Barbershop Growth System Book your call
For shops doing $30K+ a month

Kongo Barbershop added $20,000 a month in sales. Here's how.

We run ads for your shop under your own name, and new clients book straight into the system you already use.

Watch this before you book

About eight minutes. Worth it before we talk.

Book your 30-minute call We run your shop's numbers live.
If they don't work, I'll tell you.
$3,083
Spent on ads, May to Sept
$138,213
Extra sales, same months
567
Extra new clients

Kongo Barbershop runs three shops in Fresno. In February, their last full month before ads, they did $67,860 and 371 new clients. Every month from May to September, sales beat February by at least $21,440. These aren't projections. They come from Kongo's booking system and ad account.

Why chairs sit empty

Full chairs on Saturday don't pay for slow Tuesdays.

A new chair can't borrow your regulars.

Your regulars came for their barber, not the shop. The people we put your shop in front of don't have a barber yet, so they'll book whichever chair has room.

You didn't buy ads. You bought likes.

A boost asks Meta for likes, and that's what it buys. Our campaigns are built to get bookings.

Your regulars can't fill a Tuesday.

They come in on the same days everybody else does. The people who fill a Tuesday just moved to town or lost their barber, and they've never heard of your shop.

This is built for your shop if

You do $30,000 or more a month in sales.
You've been open at least 18 months and have a real local following.
You own the shop and decide the marketing budget.
You have room for 50 or more new clients a month.
How it works

How a new client gets from an ad into your chair.

  1. Step 1

    We make the ads from your own photos.

    Five to eight new ones a month, shown to people near your shop.

  2. Step 2

    They land on a page built for your shop.

    Your cuts, your reviews and one button to book.

  3. Step 3

    They book in the system you already use.

    Squire, Booksy, Vagaro or whatever online booking you run. Your barbers don't change a thing.

Book a call to run my numbers
The offer

One offer. Add what you want on top.

Barbershop Growth System

You get

  • Your Meta ads, run and tested by us to get bookings
  • 5 to 8 new ads a month, made from your own shop photos
  • A landing page for your shop, with tracking, that we keep improving
  • A monthly report that shows what the ads cost and what came back
  • A monthly strategy call, and you can text us
$1,500 / month

plus your ad budget, around $300 to $800 a month, paid straight to Meta from your own account. Three-month minimum, then month to month.

For a shop doing $30,000 a month, that's about a day and a half of sales.
We do not walk at the three-month mark. Run the full three months and follow the booking process. If the campaign has not produced what we modelled on your call, we keep running it at no additional fee for up to 60 more days.
Book your call On the call we set the number this guarantee is measured against.
Want video too? See the add-ons
Scripted Ad Concepts+$750 a month Two ad concepts a month, scripted for your shop, with direction. You film them.
Remote Video Production+$1,500 a month Two videos a month. We script them, you film to a simple shot list we send, and we edit them.
On-Location Production Dayfrom $3,500 a day We come to your shop and film it ourselves.
Ask about any of these on the call
One shop per market. We will not run two competing barbershops in the same city. Your ads would bid against each other for the same local audience and both shops would pay more for worse results. When a market is taken, it is taken.
The discovery call

Thirty minutes. We run your numbers and tell you the truth.

Logan McKinney

My name is Logan, and I run Small Cove Media. Barbershops are what we specialize in, and I take every one of these calls myself.

01

You bring your real numbers

Monthly sales, your average ticket, and how full your chairs are.

02

We run the math live

We use the same model we built for Kongo, so you see what ads would do for your shop.

03

You decide

If it fits, we map out the setup. If it doesn't, you still leave with the math.

Book your call

Pick a time that works for you.

This call is for shop owners. If you rent a chair, send this page to the owner.

30 minutes by video Your own numbers, run live For shop owners
Questions

Questions owners ask before they book.

Do I have to switch my booking system?

No. New clients book through Squire, Booksy, Vagaro or whatever online booking you already use, and your barbers don't change a thing.

Is this for a shop like mine?

Yes, if you do $30,000 or more a month, you've been open at least 18 months, you own the shop, and you have room for 50 more new clients a month. We check your numbers on the call before you spend anything.

What if it doesn't work?

We do not walk at the three-month mark. Run the full three months and follow the booking process. If the campaign has not produced what we modelled on your call, we keep running it at no additional fee for up to 60 more days.

I have more than one shop. How does pricing work?

One price covers every shop you have in one city. That's how Kongo runs three shops on one campaign. A shop in a second city runs its own campaign at $1,500 a month, with its own landing page.

How much do I spend on ads?

Plan on $300 to $800 a month. You pay Meta directly from your own ad account, and we pick the number with you on the call.

Do I have to film anything?

No. The core ads are made from photos of your shop and your cuts. If you want video, it's an add-on.

Is there a contract?

Yes. Three months to start, then month to month.

How do you count Kongo's numbers?

We compare every month to February, their last full month before ads, when they did $67,860 and 371 new clients. Everything above that counts as added. We give the ads credit for all of it, which is generous, so $5.44 per added client is the lowest that number could be.

Ask me anything else on the call
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